Kunal Kemmu on camps in Bollywood: ‘It EXISTS, but unfortunately, that’s the way to go’ | Hindi Movie News


Kunal Kemmu on camps in Bollywood: 'It EXISTS, but unfortunately, that's the way to go'
Kunal Kemmu on camps in Bollywood: ‘It exists, but unfortunately, that’s the way to go’

Kunal Kemmu has made his reality show hosting debut with ‘Alliance’, and in a candid conversation ahead of the show’s launch, he drew striking parallels between the game of alliances on screen and the very real ones that shape careers in Bollywood. Let’s take a look at what he has to say.

Kunal Kemmu on why alliances are central to human existence

Speaking to Hindustan Times, Kunal Kemmu explained the concept behind ‘Alliance’ and why it resonates beyond just a reality show format. He said, “There is a family you are born into, and there is a family you make or choose, like friends who become like family. And sometimes family relationships don’t last. Human existence is based on alliances. Back in the day, if you could not be a hunter or gatherer, you had to make alliances to survive. Alliances are what you need to survive,” he said.

Kunal Kemmu acknowledges camps in Bollywood

When the conversation turned to the well-known existence of camps and groupism in Hindi cinema, Kemmu did not shy away from addressing it directly.The actor said, “It exists. It is not the only way things happen, but it does happen in any field. You may feel good or bad about it, but the fact is that it will remain. It is human nature. If I like someone and I want to work with them, you can’t make me not work with them. It might be disadvantageous for somebody else, but unfortunately, that’s the way to go.”

Talent vs business maths in Bollywood

In the same conversation, Kunal Kemmu also reflected on how the film industry has evolved and yet continues to prioritise factors beyond pure talent.He shared, “Camps hote the, ab thode kam hain because tab kuch hi families thi jo films bana rahi thi (There used to be camps. Now there are fewer because earlier only a few families made films). The corporates came. But even today, business is not always decided by talent. It is decided by some math, which does not make any sense.”He further added, “That is why we started making projects and not films. Luckily, time teaches everything. Now people are not going to watch films. They are telling us they need content, not projects.”

About ‘Alliance’

‘Alliance’ made its debut on Prime Video on June 26. The show features an eclectic cast including Ravi Kishan, Zaid Darbar, Niti Taylor, Mini Mathur, Dolly Javed, Kushal Tandon, Arslan Goni, Payal Gaming, Sabby Suri, Ruhee Dosani, Rivva Kishan, Daisy Shah, Vanshaj, and several others.



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