‘Marketed like Nirma instead of Nike’: ‘Dhamaal 4’ star Jaaved Jafferi explains why the original ‘Dhamaal’ initially underperformed at the box office before becoming a cult hit | Hindi Movie News
Ahead of ‘Dhamaal 4’, Jaaved Jafferi says he’s never nervous before releases and reveals the original ‘Dhamaal’ wasn’t meant to be a franchise—it succeeded later as a cult film. He blames poor marketing for its muted debut, compares it to Star Wars, and calls Dhamaal India’s pioneering movie franchise. With ‘Dhamaal 4’ approaching its release,…