‘It will be a tragedy’: Cristiano Ronaldo’s retirement could cost Portugal millions, marketing expert warns | Football News
Portugal’s Cristiano Ronaldo (AP Photo) Portugal could face a major commercial and visibility crisis once Cristiano Ronaldo brings down the curtain on his international career, with a leading marketing expert warning that the Portuguese Football Federation (FPF) risks losing millions in revenue and global attention if it fails to prepare for life after its greatest-ever…