Digital Igniters

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Digital Igniters

Where Brands Scale Smarter

BWF

From watching Shin-chan, Doraemon and K-dramas to translating shuttlers’ words for the world: How young interpreters found their way to badminton’s biggest stage | Badminton News

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The 30th edition of the BWF World Championships 2026 took place from August 17 to August 23 at the Indira Gandhi Indoor Stadium in New Delhi, India. (TOI) NEW DELHI: At the recently concluded BWF World Championships, players weighed every word as carefully as their drop shots. But beyond the glare of the cameras, another…

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BWF World Championships: Alex Lanier makes history as France strikes twice; An Se-young wins again | Badminton News

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France’s Alex Lanier (PTI Photo) NEW DELHI: The shuttlecock hung in the air for a heartbeat, just long enough for Alex Lanier to measure destiny.The 21-year-old Frenchman unleashed a venomous, angled smash that kissed the hardwood before his opponent Kodai Naraoka could even flinch. As the winner landed, the Indira Gandhi Indoor Stadium arena erupted…

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‘No one will be waiting at the airport’: Inside France’s historic double gold at the World Championships | Badminton News

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France’s Alex Lanier celebrates as he claims gold in the men’s singles final match against Japan’s Kodai Naraoka at the BWF World Championships at Indira Gandhi Indoor Stadium, in New Delhi on Sunday. (ANI ) NEW DELHI: For the past 29 editions of the BWF World Championships, France had collected just two medals. On Sunday…

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India’s Satwik-Chirag crash out of BWF World Championsips after straight-game loss to Liang-Wang | Badminton News

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Satwik-Chirag out of BWF World Championships (ANI Image) India’s Satwiksairaj Rankireddy and Chirag Shetty have been knocked out of the BWF World Championships after losing their quarter-final to China’s Liang Wei Keng and Wang Chang.The Indian pair lost the opening game 18-21 before the Chinese duo dominated the second, winning it 21-9 to seal a…

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‘Maybe that was her tactic’: PV Sindhu questions ‘cramps’; Wang Zhi Yi says ‘I was really injured’ | Badminton News

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India’s PV Sindhu, left, shakes hands with China’s Wang Zhi Yi after their match. (PTI Photo) NEW DELHI: PV Sindhu’s quest for an unprecedented sixth World Championships medal ended in a gruelling pre-quarterfinal defeat to China’s Wang Zhi Yi on Thursday, with the Indian admitting the loss “hurts a lot more” on home soil while…

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BWF Worlds: Treesa Jolly-Gayatri Gopichand stun 7th seeds to reach quarters, medal one win away | Badminton News

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India’s Tressa Jolly and Gayatri Gopichand Pullela in action against Japan’s Rin Iwanaga and Kie Nakanishi. (ANI Photo) NEW DELHI: Treesa Jolly and Gayatri Gopichand moved to within one win of a World Championships medal after the unseeded Indian pair produced a dominant straight-game victory over Japan’s seventh seeds Rin Iwanaga and Kie Nakanishi in…

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Homeless but not broken: Displaced by war, Yevheniia Kantemyr and Polina Buhrova keep Ukraine’s flag flying high | Badminton News

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Ukraine’s Yevheniia Kantemyr and Polina Buhrova (Instagram | Polina Buhrova) NEW DELHI: Yevheniia Kantemyr was 16 and nursing a knee injury when Russian bombs rained down on her native city of Kharkiv in Ukraine. As the situation went from bad to worse, many in this city of 1.42 million inhabitants were forced to flee, including…

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‘He quit his job’: Unnati Hooda’s emotional tribute to father after World Championships debut win | Badminton News

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India’s Unnati Hooda (PTI Photo) NEW DELHI: Unnati Hooda began her BWF World Championships journey with a straight-game win on Tuesday, but the 18-year-old Indian shuttler’s biggest moment came when she spoke about the man who has sacrificed his own career to help shape hers — her father and coach, Upkar Hooda.Unnati defeated Myanmar’s Thet…

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