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Digital Igniters

Where Brands Scale Smarter

BWF World Championships

From watching Shin-chan, Doraemon and K-dramas to translating shuttlers’ words for the world: How young interpreters found their way to badminton’s biggest stage | Badminton News

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The 30th edition of the BWF World Championships 2026 took place from August 17 to August 23 at the Indira Gandhi Indoor Stadium in New Delhi, India. (TOI) NEW DELHI: At the recently concluded BWF World Championships, players weighed every word as carefully as their drop shots. But beyond the glare of the cameras, another…

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BWF World Championships: Treesa-Gayatri’s medal, Ayush’s shock and PV Sindhu’s fight define a tournament to remember | Badminton News

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Treesa Jolly and Gayatri Gopichand (Image credit: BAI) NEW DELHI: When the curtain came down on the BWF World Championships at the Indira Gandhi Indoor Stadium, Indian badminton found itself standing at a defining intersection of pride, introspection and structural redemption.Seventeen years after India last hosted the prestigious global showpiece in Hyderabad, the Delhi edition…

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The unseen challenge behind every BWF World Championships match schedule | Badminton News

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Japan’s Nozomi Okuhara reacts during her Round of 64 women’s singles match against Turkey’s Ozge Bayrak (REUTERS) NEW DELHI: It was Day 5 of the BWF World Championships in New Delhi, but the smooth rhythm of the tournament was suddenly disrupted. Injuries to Thailand’s Dechapol Puavaranukroh and Japan’s Nozomi Okuhara, both suffering from knee problems,…

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BWF World Championships: Alex Lanier makes history as France strikes twice; An Se-young wins again | Badminton News

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France’s Alex Lanier (PTI Photo) NEW DELHI: The shuttlecock hung in the air for a heartbeat, just long enough for Alex Lanier to measure destiny.The 21-year-old Frenchman unleashed a venomous, angled smash that kissed the hardwood before his opponent Kodai Naraoka could even flinch. As the winner landed, the Indira Gandhi Indoor Stadium arena erupted…

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Alex Lanier scripts history, becomes first Frenchman to win BWF World Championships singles title | Badminton News

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France’s Alex Lanier celebrates his win against Japan’s Kodai Naraoka in the men’s singles final match of the Badminton World Championships in New Delhi, India, Sunday, Aug. 23, 2026. (AP Photo) NEW DELHI: Alex Lanier has etched his name in badminton history by becoming the first Frenchman to win the men’s singles title at the…

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Patience, six weeks of work and belief: Pullela Gopichand explains Treesa Jolly-Gayatri Gopichand’s World Championships breakthrough | Badminton News

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India’s Treesa Jolly and Gayatri Gopich (ANI Photo) NEW DELHI: Treesa Jolly and Gayatri Gopichand’s run to a historic bronze medal at the BWF World Championships was no accident. It was the result of six weeks of targeted work, tactical tweaks and an unwavering emphasis on patience, said chief national coach Pullela Gopichand on Saturday.The…

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Treesa-Gayatri lose BWF World Championships semifinal to China, secure India’s first Women’s doubles medal since 2011 | Badminton News

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Treesa Jolly, Gayatri Gopichand Treesa Jolly and Gayatri Gopichand’s remarkable run at the BWF World Championships came to an end in the semifinals as the Indian pair lost to China’s top-seeded duo Tan Ning and Liu Sheng Shu in three games on Saturday. After producing one of the biggest wins of their careers in the…

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‘Healed by time, fuelled by the wait’: How Treesa Jolly, Gayatri Gopichand ended India’s 15-year medal wait while keeping another streak alive | Badminton News

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Treesa Jolly & Gayatri Gopichand celebrating a point during day 5 of the BWF World Championships 2026 being held at the Indira Gandhi Indoor Stadium. (Photo Courtesy: BAI) NEW DELHI: On July 23, Treesa Jolly posted an old photo of herself alongside teammate Gayatri Pullela Gopichand on Instagram. In the photo, an enthused and pumped-up…

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